THE IMPACT OF DEMONETISATION ON E-COMMERCE PLATFORMS

The unanticipated demonetization of rs 500 and also rs 1000 in India was a big blow which no one saw coming. The country is still in the process of recovering and businesses, including the eCommerce sector has been affected greatly. Some people were happy about it and saw it as a step in the right direction against counterfeiting currency, black money, and even terrorism. Others yet were not so excited about it.

This change has affected eCommerce businesses as a result of orders not being delivered.  Many customers after choosing the cash on delivery system, still offer old notes for payment. Of course, the cashless services are now being patronized more due to the economic change, but still, the orders that have already been made, are now hard to complete because of the cash on delivery system that was already chosen.

Online payments have gone up greatly in the light of the change, but so has the number of online orders that have not been delivered. Owing to this, these platforms have seen a lot of returns because the customers who made the order and requested the cash on delivery system, insist on paying with the old currency and if not, they request for the order to be returned.

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THE BEST MARKETING MIX FOR E-COMMERCE BUSINESSES

First things first, what is a marketing mix? This term stands for a combination of factors which a company can control and use to influence potential customers into buying their products and patronizing their business. The following factors discussed below, are some vital ingredients for the achievement of a successful marketing mix. Is your office in need of patch cabinets or top quality network cables? You can find what you need at https://www.netwerkkabel.eu/.

1.) USER EXPERIENCE

Digital marketing doesn’t allow a chance for face to face conversation. In order to make sure the absence of this isn’t felt in any way, it is important to make available, a wonderful user experience. The smartphone boom has affected the way online dealings are carried out. Your entire strategy will fall through laughably if the user experience is lacking in any way.

2.) CONTENT

Good content goes beyond putting a lot of keywords. For your content to be considered ‘good’, it has to be understandable to a potential customer. Good content sells the business and also the products and expertise involved. Whoever creates your content write-up has to make it have a conversational tone.

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